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Toyota Honored with 2011 NASCAR Marketing Achievement Award

LAS VEGAS, Nev. (Dec. 1, 2011) – Toyota was honored with the 2011 NASCAR Marketing Achievement Award today at the NASCAR NMPA Myers Brothers Awards held at the Bellagio Hotel and Casino. Toyota’s Sponsafier, PitPass and Owners Hospitality campaigns, among many others, directly engaged millions of NASCAR fans through the implementation of an integrated social media campaign as well as an at-track fan activation display.

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