NASCAR Sprint Cup Series

News Story

TOYOTA RACING ANNOUNCES SPONSAFIER MEDIA CHALLENGE

WHAT: Toyota Racing will kick off a Sponsafier Media Challenge on Sunday, August 1, 2010. Similar to the national “Sponsafy Your Ride” contest, media members are invited to flaunt their artistic ingenuity using pre-loaded graphics, paint brushes and even their own personal photos to create a NASCAR Sprint Cup car design. One participant’s creation will be selected by a panel of judges, made up of Toyota executives and NASCAR personalities, as the best entry from the media. The entry chosen will have a $3,000 donation made by Toyota to the selected participant’s charity of choice.

WHEN: The challenge runs from Sunday, August 1 through Tuesday, August 31. Media participants will have one month to design and submit their NASCAR Sprint Cup car entries. The selected entry will be announced at Richmond International Raceway on September 10.

WHERE: Media Challenge entries can be designed and submitted at www.sponsafier.com. All entry submissions can be viewed in the featured section of the gallery. Please visit www.sponsafier.com/mediachallenge.html for terms of participation.

HOW:

1. Create an account on www.sponsafier.com*

2. Start designing by clicking the SPONSAFY button. When you have completed the entry for the Media Challenge, click SUBMIT to your garage.

3. Send your USER NAME, MEDIA OUTLET and DESIGN NAME for the car(s) you want to enter in the Media Challenge to Toyota Racing PR at SponsafierMedia@gmail.com for verification. (See example below)

Subject Line: Sponsafier Media Challenge – Verification

Body of the email: Hello, my name is [INSERT NAME] from [INSERT MEDIA OUTLET] and I would like to enter the Sponsafier Media Challenge. My submission information is listed below:

User Name: [INSERT USER NAME]

Design Name: [INSERT DESIGN NAME]

4. Within 24 hours of submission, you will receive an email reply from SponsafierMedia@gmail.com with regard to your verification. (Sample email response below)

************************************
Hello –

Thank you for your submission. If you receive an email from "Sponsafier" Moderation regarding your design, please ignore, as this only applies to the national contest entries and not your own. Your design will be available for viewing in the Sponsafier gallery in the next 48 hours after we've approved it. Good luck!

Thank you,

Toyota Racing
****************************************

5. Media Challenge car designs will be publicly showcased in the gallery under the featured tab within 48 hours of receiving the verification reply email.

*To create an account - At the top right of the page, click the "Sign In" button - If you are a new user, click "new user" - Fill in the appropriate information. You will need to provide a valid email address to activate your Sponsafier account and save any designs.

This Media Challenge is not related to the national Toyota Racing “Sponsafy Your Ride” Contest.

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